MallOOHrca

Honest reviews belong where honesty is loudest: Mallorca. For Galaxus, real customer reviews were printed on iconic Ballermann shirts and distributed for free across Germany’s unofficial 17th state. Short, funny and brutally direct, the statements capture both the spirit of the island and the tone of the brand. A QR code on the back links straight to the featured product, turning tourists into walking media spaces and every vacation photo into an unexpected shopping opportunity.

Design & Product